Tuesday, October 23, 2012

Do you need an iPad mini?

Apple today announced the long awaited iPad mini ( rumors of which were in air the moment they launched the first iPad)  , iPad mini comes with a 7.9inch  1024x768 display running on the Dual core A5 CPU like the iPad 2 , absence of retina display came as a disappointment for many  but can only be seen as a cost reduction method and for increasing battery life (10 hours is what they claim). iPad mini is 7.2 mm thick weighing 68 pounds considerably lighter than the big brother , also has optional LTE connectivity in addition to Wifi, also comes with 5 MP camera. Lets set aside specs for a while and consider the pros and cons of this new kid in school. Whenever a new device comes in market the first question that arises in every consumer's mind is "Do I need it?" So we will start from that.

iPad mini comes with some specialties compared to the other models of Apple. Apple has always been a standard for all others , but in the 7 inch or mini tablet category they were pushed to a corner and were compelled to introduce a model to block the growing market share of other companies , so apart from introducing a model their main aim was to capture the market share in an already existing category, which made them or forced them to shed their characteristic pricing strategy. Apple introduced the new iPad mini at a price in 300's which is a rarity and is a very aggressive price point for a company like Apple (keep in mind of the Surface pricing which was not aggressive at all).So the question of "Do I need it" will get a new dimension , when Apple introduces a tablet at a never heard price point. 

iPad mini comes at a price of 329$ for the 16GB Wifi version , 429$ and 529$ for the 32 and 64 GB respectively.

LTE version starts at 459$ for 16GB then 559$ and 659$ for 32 and 64GB respectively.

Who all will be excited with the announcement ?

Obviously, people who were eager to try their hand at  Apple tablet , and never did that before because of the  unsubsidized pricing of the iPad's earlier bigger versions , will be surely counting their dollars before Oct 26th(Pre-order starts on Oct 26th)  .

Will it pose a threat to Kindle Fire HD or Nexus?

The very aggressive pricing of iPad has every potential to topple the market share of the mini tablet category of Kindle ,Galaxy Tab and Nexus. Google  is due to introduce a carrier version of Nexus 7 , whose pricing will now surely create some waves in this category.

Do you need it?

Surely go for it - If you do not own any tablet , Apple iPad mini is a handsome buy for the holiday season , a 329$ Apple tablet is a dream come true.

Can buy one - If you own any of the first generation tablets , like Kindle Fire or Samsung galaxy tab, iPad mini is worth a try for this price.

Need not buy - If you own a iPad 2/3 or Nexus 7 or recently bought Kindle Fire HD , you can surely give this a miss as there is no compelling or new feature to try on this.

Pre- Order starts October 26th

 Pre-Order iPad mini


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